Teaching Clients Care for Countertops
I was once a salesman, so I understand the temptation to exaggerate the benefits of a product.
Solid surface countertops are a pleasure to sell, because they have many truly outstanding characteristics. However, they are not perfect that's pretty much because nothing that human beings make is perfect. Although durable, solid surface countertops are not indestructible. Although easy to care for, they're not completely maintenance free.
The key to a successful customer relationship, in the kitchen and bath industry or any industry, is to explain the benefits of a product with honest enthusiasm, without creating unrealistic expectations. Unfortunately, I have all too often met consumers who were misled during the sales process about the attributes of a solid surface countertop.
The issue of heat resistance is a significant example. It's true
that solid surface materials are more heat-resistant than plastic
laminates, which bubble and char relatively easily. However, this
does not mean that consumers can safely disregard the possibility
that heat could damage a solid surface countertop and it's wrong to
create this impression in a consumer's mind.
Consumers often want to know whether or not they can put a hot pot
on their countertop.
The honest answer is, "It depends."
For example, a small saucepan containing boiling water placed on
a solid surface countertop is unlikely to cause damage. However, a
large kettle full of very hot cooking oil almost certainly would
cause damage. The higher the temperature and the greater the mass
of the object, the more likely it is that damage will occur.
Therefore, the safe answer is to recommend against putting any hot
pot directly onto the surface of the countertop.
DAMAGE BY HEAT
How does heat damage a countertop? In my experience, there are
three types of damage that can occur, and one or more may be
present in any given case.
First of all, rapid, intense heating of a relatively small area can cause discoloration, which is seen as whitening and may be accompanied by surface irregularity. A common cause is placing the edge of a tilted hot pot onto the countertop to steady it.
Next, prolonged overheating of larger areas can lead to thermoforming, which results in warping, rippling or sagging of the countertop surface. Causes may include unprotected use of portable electric appliances, such as electric frying pans, or placing a hot roasting pan onto a towel on the countertop.
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