Huntington Beach, CA — Siemens is launching its new luxury built-in kitchen appliances with a print campaign directing consumers to two exclusive Web domains, the company announced.

The ads, announced corporate officials, will appear in rotation in Dwell, Metropolitan Home, Kitchen Trends and Kitchen and Bath Ideas, as well as in additional consumer and trade publications through the end of 2007.

The ads offer sleek, streamlined vistas of Siemens’ most innovative new products, including refrigerators and freezer towers, a dishwasher, ovens and cooktops.

“Siemens has always been known for its technological innovation and pure European style,” said Bob Carlson, v.p./marketing for the Huntington Beach, CA-based BSH Home Appliances. “Through both visual and verbal cues, these ads are designed to establish an instant kinship with like-minded consumers,” Carlson said.

Siemens, the number-one appliance brand in Germany, is part of BSH Home Appliances Corp.

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