The entire building industry is focused on the green movement, and the roofing segment is perhaps focused more strongly than most. Homeowners are enthusiastic about upgrading their homes with features that are sustainable, durable and also beautiful, and they are basing their product decisions on long-term value instead of short-term price. As the economy tightens, prices escalate and fossil fuels look less promising, energy efficiency and greener products are expected to remain the top priorities in the future, both immediate and long-range.

Today, consumers conduct an unprecedented amount of research into product offerings and can hold strong opinions on the precise features they want in their homes. Remodelers can capitalize on this knowledge by working with clients to review options, recommend upgrades and present a solid visual of the finished product.

“The trend in roofing, as throughout the entire building industry, is in developing sustainable building products that allow the builder or remodeler to build or renovate homes with respect for the environment,” says Maria McDonagh-Forde, director of marketing communications for CertainTeed Roofing.

“Homeowners want to learn more about green product attributes,” she adds. “Homeowners are asking to what extent the products going into the construction meet green standards, such as LEED or NAHB guidelines. In turn, remodelers want to learn more about the role of roofing in green building standards so they can speak to the homeowner on the topic.”

“We’ve seen exceptional interest in ways to offer energy-efficient, environmentally friendly green roofing,” says Jay Banister, national green program manager for Eagle Roofing Products. “There are several factors driving the trend toward green building. Among them are government regulations and requirements, the need to reduce the cost of household electricity and the desire to see our planet’s resources protected and sheltered for the good of our descendents.

“The Eagle Green program is an ideal way for a remodeler to differentiate his business from the competition,” says Banister.

“Offering homeowners the products and peace of mind they need is the surest way for a remodeling contractor to increase his business. The remodeler should also consider evaluating his business practices for opportunities to reduce, reuse and recycle. A truly ‘green’ contractor will be green as well as offer green products.”