Troy, MI— A showroom designed by designers for designers was the idea behind the Beaver Tile and Stone’s new showroom in the Michigan Design Center, located here.

Based on the principle that all people view design from a slightly different perspective, Blackstone Interiors, L.L.C. used a combination of small vignettes, functioning displays, several small “floorpad” designs and multiple concept boards to appeal to a wide range of discerning design professionals – while also maintaining a consumer friendly atmosphere so designers could easily bring their clients in.

Lauren Misch, Alaina Cross and Rhonda Regan of Leonard, MI-based Blackstone Interiors designed the new showroom, with the project overseen by Phyllis Schoenherr, v.p. of Beaver Tile and Stone.

The original space had previously been a furniture showroom and had dummy walls, carpeting and separate office space before the remodel.

To create a space more conducive to a kitchen and bath showroom, all of the interior walls were knocked out and the carpet ripped up. That left only the bare bones of the space – including a slab floor and perimeter walls – as a canvas. Fortunately, two of the walls were made of glass, providing a striking view into the Michigan Design Center.

Because the interior space was being dramatically increased, the design team was able to incorporate a variety of displays to promote the myriad products, room concepts and design solutions that are among their offerings.

Abundant Displays

Indeed, as a part of the Michigan Design Center, Beaver Tile and Stone received the chance to expand its previously 1,500-sq.-ft. showroom to a space that includes some 3,500 square feet.

The larger space allowed the company to create the showroom it had desired for over 25 years. As a result, the showroom now contains 65 separate displays and vignettes showcasing showers, a powder room and even a working kitchen, which allows the firm to cater large-scale events hosted in the showroom.

Due to the expanded space, vignettes were designed to be more detailed and comprehensive than in the past, while various tile display areas are also incorporated into the new space.

The tile lines are subdivided by material including specific sections for ceramic tile, porcelain/commercial grade tiles, metals, glass and mosaic, among others.

Major lines displayed throughout the showroom include Artistic Tile, Oceana Glass Sinks, Linkasink, Marianne Jones sink consoles, and Olympia Tile, Beaver Tile’s parent company. Beaver Tile and Stone offers custom-built products, as well, and its staff works with designers to cultivate an idea from concept to finished design.