Competition Views Kitchen as ‘Live-In Room’

In today’s market, great kitchen design marries form and function. The idea of the kitchen as merely a room to prepare and eat food is long gone, replaced by the concept of the kitchen as central gathering space for eating, cooking, relaxing, working and socializing.

That “live-in room” idea is Electrolux’s interpretation of what the future holds for the kitchen. It was also the basis for the first Live-In Room of Tomorrow $110,000 Kitchen Design Competition.

The competition, sponsored by Electrolux Major Appliances and Interior Design magazine, was open to practicing designers, architects and students, nationwide. Applicants were required to submit a kitchen rendering that conveyed their interpretation of the theme.

Entries were judged on: application of the live-in room concept, visual appeal, creativity, elements and principles of kitchen design and innovative integration of a minimum of five Electrolux ICON appliances. The budget was limited to $100,000, and the room had to incorporate elements not typically found in the kitchen.

Judges for the competition included: Cindy Allen, editor-in-chief of Interior Design magazine; famed designer Jonathan Adler; Geoffrey Zakarain, chef and owner of Town and Country restaurants in New York City; Mark Zeff, president and founder of Zeff Design, and Henrik Otto, senior v.p. of Global Design for Electrolux.

Jeff Jenkins, president/owner of Jeff Jenkins Design + Development in Alexandria, VA, took home top honors for his innovative indoor/outdoor design that encouraged social interaction, and garnered a $50,000 cash prize plus a suite of Electrolux ICON appliances valued at $25,000. The winning design was also presented at the Electrolux booth during the 2008 Kitchen/Bath Industry Show in Chicago last month, and will be featured in Interior Design’s July 2008 issue.

Creating the Concept

“When Electrolux announced the competition, I had already begun the process of building almost a duplicate of the Lyric kitchen kit of parts for a client,” Jenkins remarks on the kitchen system of his own design. “I was using the Electrolux ICON appliances in the kitchen, so it was a natural fit. I just reoriented the concept for the live-in room idea and modified the outdoor pergola, making it an extension of the kitchen.”

About the outdoor area, Jenkins adds, “I’ve always been fascinated with this idea of being able to open up the kitchen to the outdoors. I think it would be an ideal scenario when the weather is good or when you’re entertaining.”

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