It’s long been said a picture paints a thousand words. Nowhere is this truer than in the kitchen and bath industry. Just as a showroom’s condition speaks volumes to the client about the professional organization, so, too, do the drawings – perhaps even more so. For this reason, ensuring that the drawings measure up is critical.

For many years, kitchen and bath professionals have invested enormous effort into their showrooms, while neglecting the next step in the process. Yet drawings tell a story, and kitchen and bath professionals must ask themselves what story their drawings tell clients about themselves and their firms.

The One-Two Punch

Without the luxury of a flawlessly appointed showroom, there is great reason to include meticulous drawings as an integral part of the client presentation, as this is likely the only tool available to showcase expertise, knowledge and experience.

Now consider a kitchen and bath dealer with the consummate showroom. Is the drawing presentation on par with the showroom, or has the flawlessly appointed showroom become an unknowing visual substitute for top quality drawings?

Today’s kitchen and bath professional must not let an impressive showroom experience be the only way to dazzle potential clients.

Rather, design professionals must seize and leverage the opportunity to offer excellent drawings as an extension of the showroom experience. Consider drawings the second half of a one-two punch certain to offer an edge over the competition and knock out prospective clients.

Size Matters

Too many of today’s kitchen and bath professionals invest thousands of dollars in CAD software, yet choose the easy route by providing output for clients on 8-1/2"x11" letter-size sheets. Sure, these are easy to fax, fit easily into standard file folders and can be printed by anyone with a standard letter-size printer. Yet why would any firm want to be known for doing things the easy way?

“Easy” should be left to the competition. Instead, clients should be made to realize how much time and effort is required to generate top-notch drawings and why they are an essential part of the process.

Thus, the 8-1/2"x11" format should be abandoned altogether for client drawing presentations. These drawings are simply too small to establish a proper view of the necessary detail required to impress clients and provide a readable road map for contractors
to follow.