Energy efficiency is top of mind for consumers due to high fuel prices and overall financial concerns, as well as the tax benefits available through the American Recovery and Reinvestment Act of 2009. And today’s knowledgeable (and in some cases, aging) consumers expect customized products that match their shrinking remodeling budgets, specific lifestyles and personal preferences.

In spite of economic uncertainty, homeowners are still willing to invest in their homes as long as that investment enhances their lives. Thanks in large part to a potentially strong return on investment, replacement windows are considered an ideal home expenditure.

“Consumers are more budget conscious, often opting for ‘staycations’ as they spend more time entertaining at home and less time going out,” says Pella corporate public relations manager Kathy Krafka Harkema. “Many plan to stay in their home for the long haul.

“When it comes to replacement windows, today’s consumers expect greater energy efficiency to help reduce their utility bills and make their home feel warmer in the winter and cooler in the summer,” says Harkema.

“Homeowners still aspire to remodel and upgrade their living spaces to make them more appealing and comfortable, especially as they spend more time in the home. Installing energy-efficient windows remains a top remodeling project choice, since windows are seen and enjoyed both inside and outside the home and can substantially enhance its enjoyment and potential value.”

The Pella Impervia line of windows now includes casement and awning window options.

Pella Impervia windows are designed for energy efficiency and are created to withstand harsh weather without cracking, shrinking or warping. The product is made from the company’s Duracast materials offering insulating qualities which have earned it the Energy Star. Factory prefinishing colors include brown, white or tan color options.

According to Chris Schield, brand manager for R&R products for Weather Shield, Peachtree and Visions, one key component in the demand for energy efficiency is “the American Recovery and Reinvestment Act of 2009, which provides a tax credit — equal to 30 percent of cost, up to $1,500 — for qualifying energy-efficient home improvements such as windows and doors.”