Chicago — Mick De Giulio is expanding his professional horizons. Having designed kitchens for the better part of three decades, De Giulio is now venturing into major all-home projects while supervising the work of interior designers brought into each project.

“We’re now fabricating our own metal work – cabinets, hoods, hardware, light fixtures and racks,” notes De Giulio, principal of de Giulio kitchen design, based here. The design firm also has a location in Wilmette, IL.

De Giulio also has his ear to the ground where potential clients are concerned, aware that their goals have taken a noticeable shift in recent years.

“People are looking to holistic design, which goes well beyond pretty cabinets and finishes and a nice backsplash,” he says. “What they’re responding to now is the [combination of possibilities] that create a whole: with everything revolving about a specific space.”

He concludes: “To me, holistic means a total design, one that combines space, color, light and proportion – everything working together to create a welcoming, comforting spirit.”

Singular Vision

Often clients start out focused on improving a single aspect of their kitchen’s current design but, with little pressure, ultimately decide to do much more. “As we all know,” he says, “the impetus to redoing most kitchens often stems from the concern about aging appliances. It turns out, of course, that dimensions have changed over the years, and there’s often no room for the most desirable new appliances.”

According to his speech at the “Driven by Design” event at this year’s K/BIS, this will also help his firm – and, indeed, all kitchen firms – to manifest a “design renaissance” through exceptional design. This culmination may very well serve as a benchmark – and lesson – for many years to come.

To achieve this, however, he strongly suggests that design-driven dealers should concentrate on pure design and expand their purview through design excursions to some of the world’s top design shows, such as Milan or London, when possible.

Do the Evolution

De Giulio, whose collaborations include SieMatic’s BeauxArts and Bari collections, maintains a firm grip on changing consumer attitudes relative to design trends. What is evolving now, he says, “has been coming about for a long time – a movement toward more personalized spaces – in other words, a need to create kitchens for people, individually, rather than formula-driven, out-of-the-catalog type designs.” For De Giulio, this signals a greater emphasis on creativity.