These days, the value of the bath as a haven increases exponentially. Of course water becomes critical to creating a spa-like space that promotes relaxation, and that means showers and tubs take center stage.

With shower systems and soaking tubs, there’s no question that people like plenty of water to wash away their cares and stresses. But at the same time, the green trend that promotes water and energy conservation is also impacting design and product trends.

With two seemingly disparate trends at play, there’s some debate about what consumers want.

“It’s about wellness and rejuvenation,” says Mike Reffner, group product manager for Moen, in North Olmsted, OH. “Consumers [want] an experience that’s spa-like – a bath experience that is a mini-escape.”

Lars Christensen, senior product manager for Hansgrohe, in Alpharetta, GA, says that “green” is the hot topic of the day. “The trend toward custom spa-type showers that we saw in the middle of this decade has faded because of the economy,” he states. “Today’s trend is toward water conservation and water efficiency.”

Shower Showcase

Showering has become increasingly important for reasons beyond just hygiene, says Chuck Mistovich, director of marketing, Alsons Corp., in Hillsdale, MI. “People are looking to relax weary muscles, energize with the morning shower or wind down with a shower or bath at the end of the day,” he says.

This has led to an increased interest in shower systems with body sprays and multiple showerheads. “Consumers want options that will give them a fuller showering experience, with water hitting them from multiple angles and heights,” says Paul Patton, senior product development manager for Delta Faucet Co., in Indianapolis, IN.

Creating a custom shower continues to soar in popularity, according to Robert Larson, director of business development for Danze, in Woodridge, IL. “Homeowners like the ability to mix and match elements such as a stylish showerhead, a hand-held shower/sprayer and body sprays,” he says.

Indeed, many consumers are looking to increase impact and functionality. “A perfect way to change the look and performance of a master or guest bath, without all of the expense associated with a full renovation, is by replacing the faucets and showerheads,” says Lou Rohl, COO/managing partner of Rohl, in Irvine, CA.