RHINELANDER, WI— Ask Larry Frasier and he will tell you that if you can’t reach them, then join them.
That is precisely what Frasier, CKD, president and senior designer, and v.p./senior designer Nancy Frasier of Frasier Kitchens chose to do when they joined forces with Inner Piece Interiors, a design/decorating firm based in Wasau, WI – nearly an hour away from Frasier’s Rhinelander, WI location.
Larry Frasier explains: “This is a win-win situation for both businesses. We’ve always had our eyes on the Wasau area but were too occupied with the northern lakes area to pursue [opportunities there] in the past. Now, by cross-promoting our service and offerings, we can fulfill virtually every need a client may have when it comes to reimagining an area of their home or office.”
Indeed, says Nancy Frasier, the 34-year-old, full-service kitchen and bath design firm specializes in “custom lakeside retreats with elegant ambience” in northern Wisconsin and Michigan’s Upper Peninsula. Teaming up with Inner Piece Interiors takes the client through the complete design process, “ensuring that furniture, wall colors, carpeting and other elements flow seamlessly with the details of the kitchen, bath or other upgraded living space.”
She continues: “Ultimately, each firm can provide a more comprehensive, well-rounded array of services, with Inner Piece Interiors providing design/decorating expertise and quality furniture, décor, flooring, lighting and custom framing products. For example, if a homeowner enlists us to redo their kitchen and also desires a freshly outfitted dining room with all-new furniture and décor, we can now do both thanks to our affiliation with Inner Piece Interiors.”
She concludes: “Customers appreciate spatial efficiency and practical functionality just as much as they do eye-catching aesthetics. And that’s our goal at Frasier Kitchens and Inner Piece Interiors; to create dazzling living spaces with lasting value, and to ensure complete client satisfaction.”
Putting on a Show
Undoubtedly the Frasier Kitchens 3,000 square-foot showroom (which actually stretches to 5,600 square feet including office areas, storage areas and a workshop) plays a huge role in the firm’s long-term success as well, says Larry Frasier.
It is composed of complete room settings, intended for clients to visualize their spaces. To that end, three of the displays are working kitchens, with one featuring a live four-oven AGA cooker.