Have you considered updating your showroom, expanding or even moving into a new space, but wondered if it was the right time? Despite the current downturn, this might be the best time to start planning an image upgrade. Many experts believe that by taking steps now to improve your business, you’ll have an immediate competitive advantage when the economy again starts to grow.

While the thought of investing in a remodel can be overwhelming, don’t let your fears get the best of you. If things are a bit slow, take advantage of this time to focus on your showroom. There’s no better way to demonstrate your design expertise to your customers than by your own example.

Whether you’re starting small or going all out, the key to a successful remodel is planning and preparation. Give your project the same level of care you put forth for your customers and you’ll find yourself rewarded with the same outstanding results!

This month, I’d like to share the story of one showroom’s successful renovation and lessons that can benefit any business, regardless of the project’s scope.

A Model Remodel

Drury Design Kitchen and Bath Studio in the upscale village of Glen Ellyn, IL is an award-winning design studio that has been helping Chicagoland residents to achieve their dream homes for more than 20 years. The prolific company has successfully completed more than 1,000 projects in the greater Chicago area. Started in founder Gail Drury’s home, Drury Design now shines in its current locale – a two-level, 7,500-sq.-ft. showroom that serves as a premier destination for the ultimate kitchen and bath shopping experience in the village’s charming downtown.

“Our old showroom was 1,200 square feet and we were bursting at the seams with eight employees all working in one very small space,” Drury recalls. She settled on the site of a former furniture showroom, appealing for its location in the center of an established high-end neighborhood rich in older homes ripe for renovation. The challenge, Drury learned, was the building itself.

Mastering the Imperfect

Getting the perfect showroom address doesn’t always mean the building will itself be ideal. But just as you encourage your clients, you must start to dream, plan for the possibilities, see beyond the existing space and work through any site issues. And you should apply this creativity whether you’re moving into a new showroom or recharging your existing space.