Everyone’s talking about the new consumer. But has the consumer really changed? If so, how, and what does it mean for our industry?

I put those questions recently to two executives at WSL Strategic Retail, big-gun strategists and futurists who work with Wal-Mart, Target and other major retailers as well as publishers within our industry (Hearst, Conde Nast and Hachette, to name a few). Wendy Liebmann, CEO and Chief Shopper, and Shilpa Rosenberry, senior consultant, shared their insights and information from their just-released How America Shops 2010 Megastudy and their How America Shops Everyday study. Here’s what they had to say.